Handcrafted handbag charms by Amanda Marcuson
Bag Crap Brand Identity 2025-2026
My role: Designed the brand identity for Bag Crap, including logo, color palette, typography, and email assets. I created a playful, 90s–2000s arts-and-crafts-inspired aesthetic with puffy paint, glitter, squishy charms, and fluorescent accents. The identity captures a DIY, irreverent, and humorous spirit. Think customizing a cropped T-shirt with puffy paint while listening to The Princess Diaries on a hot pink boombox, arms stacked with jelly bracelets reflecting the brand’s crafty, high/low, and unapologetically bold personality.