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SUNNIE BY HELLO SUNSHINE

Gen Z lifestyle brand by Hello Sunshine

Sunnie Brand ID 2025-2026

My role: In partnership with Hello Sunshine, I developed the full brand identity for Sunnie, a Gen Z-focused lifestyle brand by Reese Witherspoon. I built a cohesive visual system of logos, iconography, animations, merchandise, and brand guidelines across web and social, and designed Cannes launch assets for Reese Witherspoon’s debut that generated 1.97B+ press impressions.

Sunniefest Brand ID 2025

My role: I developed the brand identity for Sunniefest 2025, creating a cohesive visual system across logo, social, website, digital screens, poster, ice cream cart, sticker decals, and stage design, bringing the event experience to life across physical and digital touchpoints.

Sunnie Playbooks 2025-2026

My role: I conceptualized and designed six digital workbooks for Sunnie, collaborating with partners including Lyda Hill Philanthropies, Purdue University, and e.l.f. Beauty, crafting engaging, educational content for a Gen Z audience.

Sunnie Printed Zine 2026

My role:

Sunnie Issues 2025-2026

My role: I conceptualized and designed Sunnie Issues, a monthly digital zine for subscribers, creating three editions on Beehiiv with a cohesive editorial and visual approach.

Sunnie Reads 2026

My role: Illustrated a custom gold foil bookmark for the Sunnie Reads crafting night event at The Strand Bookstore.

Sunnie Social Selects 2025-2026

My role: Creative directed and designed social launch assets, generating 10M+ views, and produced branded content for partner collaborations, including mockups, physical assets, and templates. I also designed the 2026 talent franchise look and feel for social.

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