HELLO SUNSHINE
Female-driven media and lifestyle brand founded by Reese Witherspoon
Social Media Rebrand 2024
My role: Reenvisioned Hello Sunshine’s social media presence with a refresh of Instagram templates and mockups- emphasizing the brand’s secondary color palette. I crafted a visual look tailored to engage a younger demographic, creating a more modern and playful social identity across platforms.
Reese’s Book Club Merch 2024
My role: Illustrated custom artwork for a tote bag gifted to Instagram followers, creating a brand-aligned design that extended Reese’s Book Club’s identity into collectible merchandise.