Handmade jewelry brand by me!
Brand Identity 2019-2024
My role: Developed the full brand identity for Joey Shares, my handmade flower- and gummy-inspired jewelry brand, including logo, color, typography, video, web, imagery, and styling. I crafted a playful, celebratory aesthetic that turns ephemeral joys like eating candy and buying fresh flowers into wearable everyday pieces. From one-of-a-kind wearables to the Staples collection, the brand embodies whimsy and delight.