SUNNIE BY HELLO SUNSHINE
Gen Z lifestyle brand by Hello SunshineSunnie Brand ID 2025-2026
My role: In partnership with Hello Sunshine, I developed the full brand identity for Sunnie, a Gen Z-focused lifestyle brand by Reese Witherspoon. I built a cohesive visual system of logos, iconography, animations, merchandise, and brand guidelines across web and social, and designed Cannes launch assets for Reese Witherspoon’s debut that generated 1.97B+ press impressions.
Sunniefest Brand ID 2025
My role: I developed the brand identity for Sunniefest 2025, creating a cohesive visual system across logo, social, website, digital screens, poster, ice cream cart, sticker decals, and stage design, bringing the event experience to life across physical and digital touchpoints.
Sunnie Playbooks 2025-2026
My role: I conceptualized and designed six digital workbooks for Sunnie, collaborating with partners including Lyda Hill Philanthropies, Purdue University, and e.l.f. Beauty, crafting engaging, educational content for a Gen Z audience. Sunnie Printed Zine 2026
My role: I conceptualized and designed the full book layout in InDesign alongside the design team, creating all original visual elements, including tape, stickers, and paper textures to bring the zine's tactile aesthetic to life.Sunnie Issues is a limited-edition 50-page print magazine for teens and Gen Z girls, sold exclusively at Target. It features personal essays from the Sunnie community, real advice, and interactive elements like quizzes and horoscopes, all rooted in self-care and authenticity, without the pressure to have it all figured out.